I was privileged enough to design several watches for fossil group. This one was my first experience bringing a product to market through design, manufacturing, and production. Thank you Fossil <3
Product Design_
Product Development / Manufacturing_
Trends Research
Product Photography
Inspired by a drive towards the horizon and mountains conquered along the way. Caulder, and it's namesake, come from the calderas hidden atop their lofty peaks. It's styling reflects the purposeful tools used to get there while celebrating Fossil's classic vintage history. This timepiece embodies the utility of an EDC staple, ready for any outdoor venture, but with the sophistication for drinks afterwards.
Ideation was pragmatic and fast-paced focusing on identifying story motifs for sketching before using 2D CAD to define details. The process included demographic consideration, story development, sketching, illustrator, cmf development, 3D CAD, TD's,and sampling from HK.
Casual utility and confident details strike a balance. Restraining the design to a affordable utilitarian options such as strategic polish, stamped metal, and a few costly features lets Caulder achieve that balance through simplicity. Prioritizing a few higher end functions such as a ratcheting bezel, domed crystal, and chronograph at a lower price point visibly elevates it's value. The highly adaptable cmf options give the case potential for longevity.
